
Shaping the Future of Urban Tourism
A pioneering collaborative approach to proactive urban tourism
planning, crafting immersive, sustainable, culturally enriched
experiences for all.
A network of stakeholders from diverse sectors and levels of governance is being established, collaborating to create a balanced and inclusive, resilient and sustainable tourism ecosystem in Elliniko-Argyroupoli in Greece, an emerging tourist destination, about to host Europe’s largest urban regeneration project.
What Makes GreCO Unique

GreCO stands out by combining environmental innovation, synergy-driven solutions, and cutting-edge technology to shape the future of urban tourism caring for the social, environmental and economic sustainability of the destination. Its holistic approach ensures that every stakeholder – residents, SMEs, NGOs, cultural entities, policymakers and visitors – benefits from the project’s initiatives.
Our Promise
GreCO is committed to:
- Creating sustainable and culturally enriched tourism experiences.
- Strengthening community well-being through collaboration and participation.
- Preserving the natural and cultural assets of Elliniko-Argyroupoli for generations to come.
Our Impact
As a catalyst for change, GreCO is already fostering a sense of pride and ownership among residents, attracting visitors who value sustainability and culture respecting destination, and inspiring businesses to adopt eco-conscious practices. By transforming Elliniko-Argyroupoli into a Green Cultural Oasis, GreCO sets a benchmark for other urban regions to follow.
GreCO is not just about places; it’s about people, progress, and the planet. Together, we are building a legacy of sustainability, innovation, and cultural vibrancy – one that invites everyone to be a part of a brighter, greener future.
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