GreCO in a Nutshell
Imagine an urban destination where cultural diversity meets sustainable living, prioritizing well-being for all—visitors and the community. Enter GreCΟ, a pioneering collaborative approach to proactive urban tourism planning, crafting immersive, sustainable, culturally enriched experiences for all
The aim
To proactively transform emerging urban destinations fostering resilience, inclusivity, and sustainability, leading to improved community well-being, enhanced visitor experiences, and setting a standard for emerging urban destinations.
Ambition
To shape emerging urban destinations into sustainable, resilient and inclusive tourism hubs, tackling issues like overtourism, cross-cultural conflicts, and environmental stress. Elliniko-Argyroupoli in Greece, epitomizes this shift as it transforms from a residential area into a major tourist destination, hosting Europe’s largest urban regeneration project.