Shaping the Future of Urban Tourism
GreCO: a pioneering collaborative approach to proactive urban tourism planning, crafting immersive, sustainable, culturally enriched experiences for all.
A network of stakeholders from diverse sectors and levels of governance is being established, collaborating to create a balanced and inclusive, resilient and sustainable tourism ecosystem in Elliniko-Argyroupoli in Greece, an emerging tourist destination, about to host Europe’s largest urban regeneration project.
The importance of proactive urban tourism planning
GreCO aims to transform Elliniko-Argyroupoli into a model of sustainable urban tourism.
It constitutes a pioneering, proactive approach to urban tourism planning.
Our innovative approach will set a new standard for emerging urban destinations, creating a resilient and vibrant city where cultural diversity and sustainable living thrive.
GreCO integrated a sustainable tourism destination solution that addresses the need for proactive planning and anticipatory measures to ensure the long-term sustainability and resilience of the municipality and the well-being of its residents as an emerging tourism destination.
Main challenges to be addressed:
Social: Preservation of cultural richness and social harmony
Economic: Improvement of the viability and prosperity of local businesses and resources
Environmental: Preservation of natural beauty and prevention of environmental degradation
By implementing anticipatory measures and sustainable solutions, GreCO paves the way for enhanced community well-being, enriched visitor experiences, and a robust, inclusive tourism ecosystem.
What Makes GreCO Unique
GreCO stands out by combining environmental innovation, synergy-driven solutions, and cutting-edge technology to shape the future of urban tourism caring for the social, environmental and economic sustainability of the destination. Its holistic approach ensures that every stakeholder—residents, SMEs, NGOs, cultural entities, policymakers and visitors—benefits from the project’s initiatives.
Our Promise
GreCO is committed to:
- Creating sustainable and culturally enriched tourism experiences.
- Strengthening community well-being through collaboration and participation.
- Preserving the natural and cultural assets of Elliniko-Argyroupoli for generations to come.
Our Impact
As a catalyst for change, GreCO is already fostering a sense of pride and ownership among residents, attracting visitors who value sustainability and culture respecting destination, and inspiring businesses to adopt eco-conscious practices. By transforming Elliniko-Argyroupoli into a Green Cultural Oasis, GreCO sets a benchmark for other urban regions to follow.
GreCO is not just about places; it’s about people, progress, and the planet. Together, we are building a legacy of sustainability, innovation, and cultural vibrancy—one that invites everyone to be a part of a brighter, greener future.
Consortium
The GreCO consortium is a well-rounded collaborative network with partners spanning various sectors, including public authorities, industry, academia, and civil society, following the Quadruple Helix model.
The MEA provides expertise in local governance and stakeholder engagement, while ELAN handles project management and evaluation. The UNIPI contributes multidisciplinary research capabilities with a focus on tourism, culture and sustainability, and Zelus brings advanced data visualization and AI-driven insights. The NTUA partners, including the “Laboratory of Photogrammetry” and the “Department of Transportation Planning and Engineering,” specialize in urban planning, AR technologies, and traffic management. The NOA offers Big Data integration and AI-based environmental modeling, while SPAY leads citizen engagement, ensuring local and bordering community interests are considered.
Their collaboration ensures a holistic approach to addressing the multifaceted challenges of sustainable urban tourism, making our partnership indispensable for project success.
The Partners:
ΜΕΑ Municipality of Elliniko-Argyroupoli
ELAN Elliniko Anelixis
SPAY Union of Protection and Development of Imittos
UPRC University of Piraeus Research Center
ZELUS Zelus
NTUA National Technical University of Athens
NOA National Observatory of Athens
Transfer Partners:
Municipality of Botosani (RO)
Municipality of Milazzo (IT)
Senglea Local Council (MT)